<%response.buffer=true%> <% yere = year(date()) Response.Expires = 0 %> Intro: Writing For The Web

Writing For The Web Intro

"Every sentence, every phrase, every word has to fight for its life." Crawford Kilian, Writing for the Web

Print vs. Electronic Media: Just as previous inventions such as the printing press and the television before it, electronic media and the web have changed the way people consume information.

People Don't Read, But Scan on the Web: The web has not eliminated the sales of printed Carhenge, Nebraskamedia. People use the web to find solutions to their problems. Successful websites are easy to navigate and provide access to answers quickly. When web user are looking for an answer they:

  1. Use search engines to identify pages that may contain an answer
  2. Scan these pages for applicable articles
  3. Skim through the article to look for applicable paragraphs
  4. Skip paragraphs that may not contain the answer
  5. Scoop up the answer

Examine the following link for examples of a page that is adapted for easier scanning on the web: Carhenge


<a href="mypage.htm" onMouseOver="document.myImage.src='images/on.gif'"
onMouseOut="document.myImage.src='images/off.gif'"><img src="images/on.gif" name="myImage"><a/>


Notice that this is example is extremely inefficient, as the "swapped" image is not loaded into the browser until the user actually hovers the mouse over the image. We will learn later how to "pre-load" all possible images when the page is loaded to speed up the user's experience.

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